GUANYUWOMEN

AboutUs

 初茶餐饮品牌官网

EnteringCHUCHAT

CHUCHAT SINCE 2016

Chuchat is a catering chain brand targeting young consumers as its core customer group.Upholding the brand philosophy of "Stay true to the original aspiration, serve a perfect cup of tea", the brand extends its design language based on its brand color and signature product Sea Salt Iced Tea. With minimalist color aesthetics, it presents a youthful, trendy and stylish visual style.In 2016, Chuchat created the very first Sea Salt Iced Tea. It quickly grew into a leading brand in the salty milk tea track, successfully setting a new fashion trend in the tea beverage industry.

初茶餐饮品牌官网

BrandNew Upgrade

CHUCHAT SINCE 2016

≈stands for waves, 

representing the "sea" in our signature Sea Salt Iced Tea.

1 stands for the beginning,
representing CHUCHAT’s original aspiration
—returning to the purest essence of life.

≈代表着海浪=初茶的招牌产品“海盐冰茶”中的海1代表着初始,代表着初茶,保持初心

回归生活最初归真的样子

The brand’s main color is ocean blue, with white as the auxiliary color.Seaside, blue sky, white clouds, the tranquility of gentle sea breeze, bringing a more youthful visual effect.Abandoning stereotypical store designs, we break the rules and inject futurism, vitality and imagination into the space.Extending from the brand color, it embodies the brand’s vision and expectations for the future.

  • 初茶餐饮品牌官网

BRANDCULTURE

CHUCHAT SINCE 2016

  • 初茶餐饮品牌官网品牌理念

    With an original heart, serve a fine cup of tea

  • 初茶餐饮品牌官网品牌使命

    Make Sea Salt Iced Tea available everywhere in China

  • 初茶餐饮品牌官网品牌愿景

    Build a top brand and symbol of Chinese tea beverages

  • 初茶餐饮品牌官网品牌价值观

    Integrity, honesty, treat customers and colleagues like family

BRANDHONORS

CHUCHAT SINCE 2016

  • 2026 Golden Tiger Award for Catering

    2026 Golden Tiger Award for Catering

    2026 Golden Tiger Award for Catering
  • 2026 Annual Leading Brand of the Industry

    2026 Annual Leading Brand of the Industry

    2026 Annual Leading Brand of the Industry
  • 2025 Annual Regional Benchmark Tea Beverage Brand Award

    2025 Annual Regional Benchmark Tea Beverage Brand Award

    2025 Annual Regional Benchmark Tea Beverage Brand Award
  • 2025 Disruptive Emerging Brand Award

    2025 Disruptive Emerging Brand Award

    2025 Disruptive Emerging Brand Award
  • 2025 Most Commercially Valuable Brand Award

    2025 Most Commercially Valuable Brand Award

    2025 Most Commercially Valuable Brand Award
  • 2025 Must-Try Tea of Guangdong: Sea Salt Iced Tea

    2025 Must-Try Tea of Guangdong: Sea Salt Iced Tea

    2025 Must-Try Tea of Guangdong: Sea Salt Iced Tea
  • 2025 Category Growth Award

    2025 Category Growth Award

    2025 Category Growth Award
  • 2025 Annual Model of Operational Excellence

    2025 Annual Model of Operational Excellence

    2025 Annual Model of Operational Excellence
  • 2025 Most Promising Developing Brand Award

    2025 Most Promising Developing Brand Award

    2025 Most Promising Developing Brand Award
  • 2025 Digital Innovation Award

    2025 Digital Innovation Award

    2025 Digital Innovation Award
  • 2026 China Beverage Industry Excellence Award

    2026 China Beverage Industry Excellence Award

    2026 China Beverage Industry Excellence Award
  • 2024 Consumers’ Favorite Tea Beverage Brand Award

    2024 Consumers’ Favorite Tea Beverage Brand Award

    2024 Consumers’ Favorite Tea Beverage Brand Award