初茶CHUCHAT-海盐冰茶创始者 - Chuchat Milk Tea Brand Official Website

CHUCHATCertification

CHUCHAT SINCE 2016

When the certification plaque was unveiled and awarded,we knew this cup of tea could confidently be served to any friend around the world. This "remarkable achievement" Starting from Guangzhou, we head for a broader world,full of confidence.

CHUCHATCertification

CHUCHAT SINCE 2016

When the certification plaque was unveiled and awarded,we knew this cup of tea could confidently be served to any friend around the world. This "remarkable achievement" Starting from Guangzhou, we head for a broader world,full of confidence.

AboutCHUCHAT

CHUCHAT SINCE 2016

Chuchat is a catering chain brand targeting young consumers as its core customer group.Upholding the brand philosophy of "Stay true to the original aspiration, serve a perfect cup of tea", the brand extends its design language based on its brand color and signature product Sea Salt Iced Tea. With minimalist color aesthetics, it presents a youthful, trendy and stylish visual style.In 2016, Chuchat created the very first Sea Salt Iced Tea. It quickly grew into a leading brand in the salty milk tea track, successfully setting a new fashion trend in the tea beverage industry.

63000cup
Maximum daily sales volume
950000+cup
Peak daily revenue

BESTSELLING

PRODUCT SERIES

CHUCHAT SINCE 2016

COREADVANTAGES

CHUCHAT SINCE 2016

Creating a Differentiated Segment with Specialty Teas

BIAOZHUNH

As the pioneer of Sea Salt Ice Tea, CHUCHAT focuses on freshly brewed whole-leaf tea drinks. Advocating healthyism, it builds a characteristic tea brand and creates an extremely simple and light "third space". In the homogeneous competition track, it breaks the conventional taste of milk tea, opens up a segmented track in the tea beverage industry, becomes a leading brand in the sea salt milk tea series, and wins the favor of the majority of consumers.

Multi-Category & High Profitability

CORE ADVANTAGES

In addition to various characteristic pure teas and milk tea series, it also includes various fruit series tea drinks, with a variety of choices to adapt to more consumer groups.

Differentiated Drinks
CHUCHAT is the pioneer of Sea Salt Ice Tea, which has opened up a segmented track in the tea beverage industry and become a leading brand in the sea salt milk tea series.
Core Drinks
Selected whole-leaf tea, developed multiple regular series of drinks, such as pure tea, milk tea, etc., with rich choices and both core brand value!
Seasonal Drinks

Flexibly grasp seasonal business opportunities, have strong R&D capabilities, and additionally increase turnover during specific seasons or festivals, such as smoothies, pure teas, hot drinks and other series of products.
New Launches
Launch 3-5 new drink products every season and irregularly launch peripheral products to increase the average customer price.

Differentiated Drinks

CHUCHAT is the pioneer of Sea Salt Ice Tea, which has opened up a segmented track in the tea beverage industry and become a leading brand in the sea salt milk tea series.

Core Drinks

Selected whole-leaf tea, developed multiple regular series of drinks, such as pure tea, milk tea, etc., with rich choices and both core brand value!

Seasonal Drinks

Flexibly grasp seasonal business opportunities, have strong R&D capabilities, and additionally increase turnover during specific seasons or festivals, such as smoothies, pure teas, hot drinks and other series of products.

New Launches

Launch 3-5 new drink products every season and irregularly launch peripheral products to increase the average customer price.

BRANDTERRITORY

CHUCHAT SINCE 2016

t is planned that by 2027,

the number of directly-operated and cooperative brand chain stores will

reach more than 1000

Radiate the brand influence to the whole country and even the world.

Since 2019, CHUCHAT has rapidly expanded across the Pearl River Delta region including Guangzhou, Shenzhen, Dongguan, Zhongshan, Huizhou and Foshan. It has further established outlets in other domestic cities and provinces such as Haikou, Yangzhou, Quanzhou, Hubei, Shaanxi, Shanxi, Xinjiang Uygur Autonomous Region and Xizang Autonomous Region.

In 2022, the brand launched its first overseas stores in the United States, Malaysia, Oman, Saudi Arabia and other countries. CHUCHAT stores are widely popular among consumers with steady high customer flow.